Super Bowl 58 is Michael Schmidtover, but the big game's commercials will live forever.
Over 160,000 people registered to vote in the 36th USA TODAY Ad Meter competition, which ranks the Super Bowl commercials each year. The 2024 winner was State Farm's "Like a Good Neighbaaa," starring Arnold Schwarzenegger and Danny DeVito, with a score of 6.68.
Rounding out the this year's top five were ads from Dunkin', Kia, Uber Eats and the NFL.
Here's a look back at all the 2024 commercials, ranked by their Ad Meter score:
1. "Like a Good Neighbaaa," State Farm – 6.68
2. "The DunKings," Dunkin' – 6.52
3. Perfect 10 | The Kia EV9, Kia – 6.36
4. "Worth Remembering," Uber Eats – 6.26
5. "Born to Play," NFL – 6.23
6. "Hard Knocks: A Dove Super Bowl Film," Dove – 6.18
7. "Talkin’ Like Walken," BMW – 6.10
8. "Old School Delivery," Budweiser – 6.03
9. "Can’t B Broken," Verizon – 5.91
10. "Dina & Mita," Doritos – 5.84
11. "Javier in Frame," Google – 5.80
12. "Mayo Cat," Hellmann's – 5.74
13. "Picklebabies," E*TRADE – 5.72
14. "An American Love Story," Volkswagen USA – 5.69
15. Michael CeraVe, CeraVe – 5.67
16. "Hail Patrick," Paramount+ – 5.64
17. 'Wicked' trailer, Universal – 5.60
18. "Silence," Foundation to Combat Antisemitism – 5.57
19. "Easy Night Out," Bud Light – 5.51
20. "Superior Beach," Michelob ULTRA – 5.49
21. "That T-Mobile Home Internet Feeling," T-Mobile – 5.46
22. "Mullets," Kawasaki – 5.44
23. "Yes!," Reese's – 5.43
24. "Having A Blast," Mountain Dew – 5.41
25. "The M&M’s Almost Champions Ring of Comfort," M&M's – 5.39
26. "Here’s to Science," Pfizer – 5.34
t-27. "The Wait Is Over," Popeyes – 5.31
t-27. "Thank you France," Etsy – 5.31
29. "Couch Potato Farms," Pluto TV – 5.30
t-30. "Mr. P," Pringles – 5.27
t-30. "BetMGM is for Everyone," BetMGM – 5.27
32. "The Return of the Coors Light Chill Train," Coors Light – 5.17
33. "Twist on It," Oreo – 5.15
34. "Watch Me," Microsoft – 5.06
35. "T-Mobile Auditions," T-Mobile – 5.04
36. "Tina Fey books whoever she wants to be," Booking.com – 5.02
37. "Judge Beauty," e.l.f. Cosmetics – 4.95
38. "Dareful Handle," Toyota Tacoma – 4.91
39. "Launch," Homes.com – 4.90
40. "Mr. T in Skechers," Skechers – 4.87
41. "Extraterrentrials," Apartments.com – 4.84
42. "NERDS Big Game Commercial ft. Addison Rae," NERDS Gummy – 4.75
43. "DoorDash All the Ads," DoorDash – 4.73
44. "Foot Washing," He Gets Us – 4.65
45. "The Future of Soda is Now," Poppi – 4.63
46. "Hello Down There," Squarespace – 4.61
47. "Salon," Homes.com – 4.60
48. "Life is a Ball," Lindt USA – 4.59
49. "Shōgun - Big Game Commercial," FX and Hulu – 4.53
50. "Doctor on the Plane," Drumstick – 4.52
51. "Mascot," Homes.com – 4.48
52. "Making Memories On The Water," Bass Pro Shops and Cabela’s – 4.42
53. "The Future," CrowdStrike – 4.34
54. "Gronk Misses The FanDuel Kick Of Destiny 2," FanDuel – 4.28
55. "Who Is My Neighbor?," He Gets Us – 4.24
56. "Love Triangle," Starry – 4.21
57. "Make Your Moves Count," TurboTax – 4.20
58. "Less Social Media. More Snapchat," Snapchat – 3.84
59. "American Values," Robert F. Kennedy Jr. campaign – 3.41
